Honda recently released a TV ad for the Honda Insight entitled “Let it Shine.”  The advertisement is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across Europe, the Middle East, Africa and Russia (EMEAR) by 2015.

The advertisement opens on what appears to be the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good’.  The animations show hugs and kisses, frowns turned into smiles, and general goodwill – all aiming to convey people’s inherent wish to be good.  As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight cars. The spectacle is set to a bespoke recorded version of ‘This Little Light of Mine’ created by Berend Dubbe.

Watch the TV ad below and head over to Vimeo for an entirely different Honda Insight Ad experience.

Honda Insight – Let It Shine from Honda on Vimeo.

Some Screenshots: